Share the Road – November 2010
About the event
Cycling continues to be actively promoted in the Auckland region as an important transport option to work, study and school, and there are many environmental and health benefits to increasing the number of people who cycle.
Cycling can be safe, but cyclists are vulnerable to crashes with motor vehicles and there is a joint responsibility for motorists to be aware of cyclists on the road, especially at intersections and roading environments with limited road margins. Cyclists have a responsibility to obey the road rules and to ensure they cycle safely and are visible (i.e. use of visibility gear, lights, cycle helmets, etc).
As the number of cyclists on the Auckland region's road increase, along with improved cycling infrastructure, the share the road concept is an increasingly important promotion to improve cyclists' and motorists' behaviour.
Key Dates
In 2009 the Share the Road campaign launched on 29 November. 2010 date to be confirmed.
Links and Useful information
In 2006, 5,013 Auckland residents said they cycled to work – representing one percent of those who worked on Census Day. It is expected that cycling will increase over the next five years, but the extent of this increase is difficult to predict. Recent cycle counts conducted in Auckland City between 2006 and 2007 show a 7% increase in cyclists during morning peak.
Official website
www.roadsafeauckland.org.nzWhat happened in 2009?
The overall campaign objective was to increase motorists' awareness that cyclists are increasingly on the road in the Auckland region and that it is important to look out for cyclists and maintain clearance as they can be vulnerable to injury.
The secondary objective was to improve cyclist safety through awareness raising initiatives aimed at both motorists ('watch out bikes about' and 'give bikes 1.5m') and cyclists ('be safe be seen') with an overarching theme of fostering greater sharing of the road ('share the road').
An online survey was conducted with all completed entries going in the draw to win an iPod nano.
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